DJ Fitness Website
Year
2024
Tools
Figma, Illustrator, Photoshop
🧠Project Overview
A fully custom-designed website for DJ Fitness that promotes fitness services, classes, trainers, and membership plans. The site was built from the ground up with a focus on high-impact visuals, clear structure, and motivational content. It delivers an engaging and goal-oriented experience optimized for desktop and mobile users.
đź› Problem Statement
DJ Fitness needed a brand-new digital presence to attract fitness enthusiasts, showcase offerings, and drive conversions. The goal was to create a bold, motivational, and action-driven website that builds trust, presents information clearly, and encourages users to sign up or inquire.
🔍 Process
User Research: Interviews with trainers, gym members, and studio managers to understand what users look for when choosing a fitness service. Competitive analysis of gyms and fitness brands helped refine structure and tone.
Insights: Visitors want quick clarity on class types, pricing, and schedules, Visual motivation (muscular bodies, energetic scenes) drives emotional engagement.
Design Solution: High-contrast black/red color scheme for intensity and boldness, Scroll-based modular layout with dedicated blocks for each section (services, classes, plans, reviews), Micro-interactions and call-to-action buttons designed for conversions, Integrated social media and newsletter sign-up for engagement growth.
Testing & Iteration: Tested early mockups with 8 fitness users. Iterated on hierarchy, font sizing, plan comparison clarity, and content chunking. Enhanced mobile usability and button visibility.
âś… Outcome
- Complete brand-aligned custom website, visually engaging and functionally intuitive
- Optimized conversion flow with strong CTAs and visible pricing tiers
- Users praised the layout clarity, motivating visuals, and trust-building trainer sections
- Clear information architecture led to better task flow completion in usability testing
đź’ˇ Key Learnings
- Fitness websites thrive on emotion + clarity—visual energy + trust wins
- Pricing, schedules, and trainer info must be accessible without effort
- Strategic use of visuals, testimonials, and layout rhythm enhances engagement and credibility
📸 Frame Previews
